Reddit commenting + AI visibility
Our Reddit commenting and organic Reddit strategy helps brands show up more often in AI answers.
Anonymous case studies
Why it matters
Share of answers citing Reddit, across the three brands in these case studies, October 7 to 23, 2026.
Google AI Overviews
Gemini
Google AI Mode
Perplexity
ChatGPT
Your buyers ask AI. Reddit is one place it looks.
Case study 1 · Online course company
Same questions. Answers citing threads where we commented versus answers that did not.
Share of answers naming the brand
Answers citing our thread and naming the brand
Share of all answers, by reporting period.
Our Reddit commenting puts the brand in threads AI cites. Brand mentions were higher in those answers.
Case study 2 · Legal-tech data platform
Same questions. Answers citing threads where we commented versus answers that did not.
Share of answers naming the brand
Answers citing our thread and naming the brand
Share of all answers, by reporting period.
The platform showed up more often in AI answers citing threads where we commented.
Case study 3 · Gift-box company
Same questions. Answers citing threads where we commented versus answers that did not.
Share of answers naming the brand
The brand was named 2.5x as often when AI cited threads where we commented.
What the cases show
Online course company
5xLegal-tech data platform
2.4xGift-box company
2.5xMore mentions in AI answers when AI cites threads we commented in.
Our Reddit commenting and organic Reddit strategy helps brands show up more often in AI answers.
Each brand was named more often in answers citing our threads, compared with other answers to the same questions.
Methodology
We checked which AI answers cited Reddit threads we had commented in, and whether those answers named the brand.
October 7 to 23, 2026
16 elapsed days
200 tracked questions across the three brands in these case studies
13,466 AI answers
Google AI Overviews
Google AI Mode
Gemini
ChatGPT
Perplexity
3 case-study brands
Results pulled
October 23, 2026